Music can do everything from relieve stress to raise your IQ — and when it comes to working out, we all know it’s the driving force behind every step, pedal, and lift. Peloton has the music to keep you going through the last breath, with a dance party along the way. While the original intent was a paid social campaign, this spot was more successful than we could have hoped for and found its self on TV running for 6 months :)

Client: Peloton
Role: Art Direction & Design