Dockers has always led with action, from only building factories in integrated states to implementing and improving upon sustain practices in an industry known for wastefulness.  We leveraged these brand values and brought them to life with the Work Forward campaign. This campaign’s rallying cry is about living your passion and finding purpose along the way. What started as a six month campaign turned into what will be a three year partnership with Jon Rose, a surfer turned clean water humanitarian.

Work Forward champions taking the first step and having the confidence to do so. This campaign comes to life through social + digital content, and a pledge to match every donation of a water filter made through Jon’s non-profit, Waves For Water.

Check out our article on Vox

BRAND EQUITY STUDY RESULTS

Facebook brand lift study results show a 99.9% chance of brand lift with a standard ad recall of +9.2 pts (vert norm +8.2) and dynamic with +4.7 (vert norm +2.2) to consumers agreeing that Dockers is starting conversations in sustainability. 

Client: Dockers
Role: Art Direction + Design