Democratizing Motivation

When it comes to working out, it’s about finding your match. Whether it’s the instructor, the classes, or the playlist that keep you pushing, your match is rooted in what motivates you. We leveraged our 1000+ asset media buy as a chance to highlight the variety and volume of hype-worthy workouts, along with the breadth of instructors available any day, any time.

Client: Peloton
Role: Art Direction & Design

Creative Director: Tim Wilson
ACDs: Brenda Hernandez. Jonathan Morffi
Art Director + Designer: Sophie Electra Walsh
Copywriter: Maddie Mutschuller
Animator: Kadeem Dick

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