Nike is Modern Sport
In an e-com world, retail environments must provide a unique and memorable experience for every athlete coming through the door. In an overhaul of Nike’s retail environments, we created the next generation of sport experience, focusing on innovation and consumer interaction at every touchpoint.
This new language of graphics, materials and architecture is being rolled out through every retail experience in the Nike franchise.
Client: Nike
Role: Concept + Design
NYC House of Innovation
Nike Kicks Lounge Concept + Omotesando Store
At its core, Nike Kicks Lounge offers a curated selection of sneakers from across Nike, Inc. — including Jordan Brand, Nike SB, Nike Sportswear and Nike Running — intermixed with a hyper-local intersection of sport, innovation and culture. This cross category store concept pulls from all genres of nike to offer a curated experience for the style enthusiast.
Creative Directors: Jacob Wilkinson, Jerry Conduff
Art Directors: Renee Ramraj, Dave Mienhart
Production Manager: Tim Halle
Designers: Sophie Electra Walsh, Chrystal Roggenkamp, Matt Geiger
Production Designer: Sophie Electra Walsh, Mercedes McCreight