In a first - Cash App launched a new debit card in tandem with a clothing collection. The heat-reactive card was developed in parallel with a heat changing apparel collection to uplift debit card actives and create additional awareness, buzz and desire for the Mood Card.

Our team wanted to treat the upcoming Mood Card launch like a fashion accessory drop – by pairing it with a Cash by Cash App product, launching it with a stylized campaign shoot, and hosting an exciting press event to preview and touch the card. The launch blew our previous card sales out of the water, selling 8x more cards in the first week than all previous launches and sold out in a week and our social posts became some of our top performing posts of the year.

Role: Art Director
Creative Director: Allison Supron
Copywriter: Chad Johnson
Producer: Thao Le