Nike’s Wheatpaste
Wheat paste has been a staple in Nike retail since their conception in 1964. While this heritage piece can be seen globally, it was in need of standardization and a graphic refresh. We updated the entire wheat paste system, creating a series of both category specific and heritage posters. Category sets include photography direction for local photography, category specific images, colors, and finishes. Using materials and finishes that can be universally sourced, we created a tiered brand system which will continue to be applied globally in every Nike retail tier and geography.
Role: Concept + Design
Tier 1
Tier 2
Tier 3
Creative Directors: Jacob Wilkinson,
Art Directors: Renee Ramraj, Dave Mienhart
Production Manager: Tim Halle
Designers: Sophie Electra Walsh
Production Designers: Sophie Electra Walsh, Mercedes McCreight